So easy, anyone can do it!

Thanks to the blog e-Learning Infographics, I came across this item from CommLab India:

Find more education infographics on e-Learning Infographics

CommLab India makes very valid points here – instructionally sound elearning courses need to be thoughtfully organized, included interactivity, and assess the learner.

The problem is that, for some people, the last item will be their only take-away:

Employ rapid authoring tools which can quickly and easily convert PowerPoint presentations into eLearning courses.

We all know these people. Take the presentation from your successful instructor-led course, run it through Captivate, Lectora or Articulate to convert it (and nothing else), throw it in the LMS, and voila! – elearning!

Say it with me, folks – Converting a PowerPoint file does not make it elearning. 

I have run into a disturbing number of individuals who really buy into the notion that mastering an elearning authoring tool is the same as mastering instructional design. Since the tools are getting more and more powerful, learning how to use them effectively is a real accomplishment. But the tools can’t design your courses for you.

That’s where the human element comes in. An instructional designer is armed with experiences and skills to make your learning program effective. He (or she) understands how to avoid cognitive overload, the best way to assess the learner, and how to support employees after training. He has an eye for graphic design and a feel for the user experience. He can even tell you if training isn’t the solution to your problem. There’s a reason we go to school for this stuff.

We aren’t the only industry facing this sort of “design blindness.” Ever used a software application where the field names or locations just didn’t make any sense? Someone forgot to call in a user interface designer.  Ever been to website where the navigation was such a mess you just gave up? Web designers do more than code.

It’s up to us, all of us who proudly wear the badge of “designer,” to promote ourselves to our peers, our leaders, and the audiences we serve.

Posted in infographic, learning, UX

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